WHY DO WE DO IT?

One of the many implications of the COVID 19 pandemic is that it has distanced artists from those who appreciate their art. Additionally, we recognized the suboptimal place women artists had captured in the art market pre-pandemic and were concerned that this dynamic would be exacerbated as a result of mandatory government lockdowns. Based on this, we wanted to see if there was something we could do to influence a change in the paradigm.